Purity Principle
Purity principle: No ifs. No buts. No artificial aromas.
Since 1979, we’ve worked according to our purity principle. It doesn’t matter whether we’re talking about coffee, tea or spices: WE USE 100% NATURAL INGREDIENTS.
And we don’t have to spend much time searching for the reasons why: we love the delicious taste of nature.
Take the tangy flavour of a black tea spring harvest from Darjeeling. Or the malty aroma of a nice Assam tea.
When we think of all the things that have been done to these exquisite teas in the name of flavour! Without giving it a second thought, a dose of cherry-banana flavouring is blithely mixed in and something special becomes run-of-the-mill. Some people get seduced by the test-tube creativity of the aroma industry. But if the tea’s so good, why gild the lily? We go to a lot of trouble and expense carefully selecting our raw materials. That’s why we have no need for flavourings in our teas, coffees and spices.
